美国亚马逊运动服饰榜单追踪 Amazon US Best Sellers · Top 100

深度分析

2026-10-26 · 共 16 个分析,16 个已激活 (数据够天数后自动上线,由每日自我改进循环接管)

选择日期: 11-0611-0511-0411-0311-0211-0110-3110-3010-2910-2810-2710-2610-2510-24

结构面

类目集中度CR4/CR10/HHI:这个类目是几个大牌说了算,还是散兵游勇

Competitive Swimwear
842
CR4 46% · 样本 100
Tennis Clothing
534
CR4 37% · 样本 100
Golf Clothing
388
CR4 31% · 样本 100
Gymnastics Clothing
378
CR4 30% · 样本 100
集中度差异在已识别品牌的商品中,Competitive Swimwear 最集中(HHI 842,前 4 名品牌占 46%,样本 100 个);Running Clothing 最分散(HHI 164,样本 100 个)。集中度高 = 新玩家难切,分散 = 长尾机会多。
口径与样本集中度只统计**已采集到品牌**的排名位(各类目平均覆盖 100%),未采集到品牌的位置不参与计算——否则等于凭空造出一个占最大份额的「未知品牌」,HHI 会虚高。详情层每天按排名补齐,覆盖率会随天数上升。

HHI(越高越集中)

Competitive Swimwear842Tennis Clothing534Golf Clothing388Gymnastics Clothing378Martial Arts Clothin374Volleyball Clothing356Soccer & Futsal 336Yoga Clothing278Cycling Clothing266Basketball Clothing242Hiking & Outdoor214Dance Apparel212Snowboarding Clothin208Ski Clothing190Baseball Clothing182Running Clothing164

各类目集中度(按 HHI 降序,仅计已识别品牌)

分类品牌数CR4CR10HHI样本品牌覆盖
Competitive Swimwear3846%68%842100100%
Tennis Clothing5237%53%534100100%
Golf Clothing5931%47%388100100%
Gymnastics Clothing5330%47%378100100%
Martial Arts Clothing5530%51%374100100%
Volleyball Clothing5026%50%356100100%
Soccer & Futsal Clothing6128%46%336100100%
Yoga Clothing6725%40%278100100%
Cycling Clothing6423%39%266100100%
Basketball Clothing6722%38%242100100%
Hiking & Outdoor Recreation Clothing7019%34%214100100%
Dance Apparel7118%31%212100100%
Snowboarding Clothing6918%33%208100100%
Ski Clothing7115%30%190100100%
Baseball Clothing7114%30%182100100%
Running Clothing7714%27%164100100%

价格与排名关系同一类目里,便宜是不是真的更靠前(Spearman 秩相关 + 十分位价格)

品牌溢价类目(越贵名次越好)1 个类目呈明显负相关:价格越高名次反而越好,最明显的是 Volleyball Clothing(ρ=-0.32)——这类目打价格战没用,拼的是品牌和品质。
价格敏感类目(便宜的名次更好)5 个类目呈明显正相关:价格越低名次越好,典型是 Dance Apparel(ρ=+0.40)——这类目里低价走量是有效打法。
头尾价格对比前 10 名的中位价 $14.99,第 91-100 名 $17.79(头部更便宜)。

按排名分位的价格中位数

第1-10名15第11-20名14第21-30名15第31-40名15第41-50名13第51-60名18第61-70名18第71-80名18第81-90名18第91-100名18

各类目价格-排名秩相关(负=越贵名次越好,正=越便宜名次越好)

分类ρ中位价样本解读
Volleyball Clothing-0.3224.8872越贵更靠前
Martial Arts Clothing-0.0729.9965关系不明显
Gymnastics Clothing+0.0214.9995关系不明显
Yoga Clothing+0.0316.9977关系不明显
Running Clothing+0.0414.3973关系不明显
Ski Clothing+0.0914.9880关系不明显
Hiking & Outdoor Recreation Clothing+0.1214.2576关系不明显
Soccer & Futsal Clothing+0.1518.9969关系不明显
Baseball Clothing+0.1814.4974关系不明显
Competitive Swimwear+0.1929.9980关系不明显
Golf Clothing+0.2014.9969关系不明显
Tennis Clothing+0.2114.9870便宜更靠前
Snowboarding Clothing+0.249.9972便宜更靠前
Basketball Clothing+0.3117.9869便宜更靠前
Cycling Clothing+0.3812.9977便宜更靠前
Dance Apparel+0.4011.9974便宜更靠前

评分格局哪些商品叫好不叫座,哪些评分一般却排名很高

评分格局 计算失败TypeError: unsupported format string passed to NoneType.__format__

标题与卖点情报从标题里提炼属性词,看什么属性更容易上榜、卖什么价

上榜最多的卖点词高个(20 个排名位,中位价 $16.84,中位排名 28)、袜子(44 个排名位,中位价 $14.49,中位排名 37)、高腰(188 个排名位,中位价 $14.99,中位排名 42)。
低于均价且排名更好的属性袜子、防晒、纯棉、速干 —— 这些属性在榜单里更偏「性价比」定位。
能卖更贵且排名更好高个、娇小、高腰、压缩、聚酯纤维、口袋 —— 溢价属性,适合做高价款。

标题高频词

workout469sleeve460athletic452running406shorts392long372soft349shirts318pants310pockets299casual288lightweight283men's268tops256women's255quick252winter252yoga251

属性词表现(按中位排名排序,越低越好)

全站基准:中位价 $14.99,中位排名 50。出现少于 8 次的属性不列出。

属性排名位中位价中位排名平均评分最好名次价格 vs 全站排名 vs 全站
高个2016.8428.54.471+1.85-22
娇小1633.1429.04.286+18.15-22
袜子4414.4937.04.561-0.50-14
高腰18814.9942.54.381+0.00-8
防晒13211.9944.04.452-3.00-6
压缩6819.9944.54.492+5.00-6
纯棉9712.16464.394-2.83-4
聚酯纤维1519.48464.4313+4.49-4
口袋32419.9946.04.391+5.00-4
无缝2224.9947.04.4214+10.00-4
紧身裤7417.0948.04.431+2.10-2
弹力/氨纶17816.9949.04.443+2.00-2
速干35413.4949.04.472-1.50-2
透气/网眼24714.99494.492+0.00-2
短裤38014.9949.54.441+0.00-1
男士57014.9950.04.491+0.00-0
女士90314.99504.381+0.00-0
拉链16026.4951.54.381+11.50+1
宽松16821.3052.04.361+6.31+2
卫衣17625.9852.04.341+10.99+2
T恤9712.99534.495-2.00+2
多件装20619.9753.54.471+4.98+3
保暖/抓绒20018.9955.04.461+4.00+4
儿童/青少年19614.1258.04.571-0.87+8
羊毛/美利奴1415.2365.04.521+0.24+14
背心2612.9971.04.4112-2.00+20
大码109.9971.54.261-5.00+21

listing 运营因子视频/A+/图片/变体/尺码/颜色/卖点/上架时间/卖家类型,哪些和排名有关系

详情样本
1038
个不同 ASIN(1600 行去重后)
有视频
21%
218 个
图片中位数
6
张
上架天数中位
845.0
可解析 766 个
排名差最大的因子颜色可选数 上差异最明显:颜色多的一组中位排名 40(444 个),颜色少的一组 54(501 个),差 -14 名;中位价 $16.99 vs $16.99。其余依次是 变体数量 -9、上架时间 -9、视频 -8。
差异太小,别过度解读8 个能比的因子里,中位排名差最大也只有 14 名,而样本的排名区间横跨 1-100 名。同一个「更便宜」的分组给出相反的排名结果,说明单日数据下这些 2-3 名的差距基本落在噪声里;要下结论得等详情覆盖率上来、并且控制住类目和价格再算。另一头倒是有个符合直觉的:变体数量 里「有」的一组中位价贵 $0.94、排名靠前 9 名,像是高配撑溢价。
A+ 字段没有采到,本项无结论详情层 1038 个商品的 has_aplus 全是 0 —— 更可能是详情解析没识别出 A+ 模块,而不是「这个榜单上没人做 A+」。所以 A+ 已从对比里剔除,等采集口径修好再算,不能反推 A+ 无效。
样本不足被剔除的因子A+ 页面(0 vs 945) —— 一组不足 8 个样本,中位数不可靠,已跳过。
这是相关性,不是因果样本是 1038 个已采集详情的商品(对应 1600 个排名位、共 1600 个),只有一个日期,没有对照组也没有时间先后。卖得好的商品更可能去配视频、加图片、开变体 —— 方向更可能是「排名高 → 运营投入多」,不能读成「加个视频就能上榜」。再者这份样本偏头部:有详情的排名位平均第 50 名,没详情的平均第 0 名(详情层按排名从上往下补采),所以结论只对头部商品成立,不能外推到 50 名以后。上架时间可解析 766/1038 个(其余格式不符已跳过),卖家可识别 683/1038 个;字段覆盖率见下表 n 列。

「有/高」一组的商品数(越大越常见)

颜色可选数444变体数量468上架时间383视频218尺码可选数468卖点条数62卖家类型67图片数量121

运营因子「有 vs 无」对比(按排名差升序,负=有该因子更靠前)

样本:1038 个已采集详情的商品(同一 ASIN 跨类目只计一次)。连续型因子按中位数切两半,差值为 0 说明两组位置基本一样。排名差为负 = 「有/高」那一组排名更靠前。

因子分组商品数中位排名中位价平均评分排名差(有-无)
颜色可选数(中位 15)颜色多44440.516.994.44-14
颜色少5015416.994.43—
变体数量(中位 19)多变体46843.017.934.44-9
少变体4775216.994.43—
上架时间(中位 845)上架久(>中位)3834317.994.45-9
上架新(≤中位)3835215.714.42—
视频有视频21842.018.994.41-8
无视频7275016.994.44—
尺码可选数(中位 5)尺码多46845.019.994.45-6
尺码少4775113.994.42—
卖点条数(中位 5)卖点多6243.017.034.41-6
卖点少8834916.994.44—
卖家类型Amazon 自营675025.414.45+1
第三方卖家61649.015.994.44—
图片数量(中位 6)多图(>中位)1215011.994.44+4
少图(≤中位)74046.017.594.44—

定价心理价格尾数 .99/.95/.49/整数 各占什么位置,折扣力度和评分数量的关系

定价心理 计算失败TypeError: unsupported format string passed to NoneType.__format__

类目货架结构各类目的价格分布、材质与性别构成、视频/图片配置,找货架还空着的类目

Dance Apparel
11.99
中位价 · 视频覆盖 11% · 空白度 94
Snowboarding Clothing
9.99
中位价 · 视频覆盖 8% · 空白度 91
Gymnastics Clothing
14.99
中位价 · 视频覆盖 11% · 空白度 84
Ski Clothing
14.98
中位价 · 视频覆盖 14% · 空白度 73
货架最空的类目Dance Apparel(空白度 94):100 个详情样本里只有 11% 带视频,价格带 P25-P75 只跨 $9.97~$14.99(0.42 倍中位价),说明货架主要集中在同一种价位和同一种配置上。同类目还有 Snowboarding Clothing(91)、Gymnastics Clothing(84)。
已经卷起来的类目Hiking & Outdoor Recreation Clothing(空白度 23)视频覆盖率 27%(100 个详情样本),价格也铺得开 —— 这类目基本要靠内容和价格同时到位才挤得进去,不适合轻装上阵。
A+ 比例这一列现在是废的全部 16 个类目的 A+ 比例都是 0% —— 与 listing 运营因子一致,是详情解析没识别出 A+ 模块,不是真的没人做。这一列暂时不能用来判断货架配置。
口径与局限价格四分位来自榜单层(价格覆盖近 100%),每个类目 100 个排名位,是稳的;材质/视频/图片来自商品详情层,只有 1600/1600 个排名位有详情(各类目 100~100 个,视频比例的分母就这么大,波动会很明显)。材质字段另有覆盖问题,各类目可用材质样本 68~89 个,且是关键字命中不是成分占比。department 平均覆盖 62%,缺失时用标题里的 men/women/kids 兜底,unisex 商品可能被标题误判。空白度 = 视频覆盖率 60% + 价格带宽窄 40% (各自在类目间归一化),是个启发式排序,不是收益预测。

各类目视频覆盖率(%,详情样本内)

Soccer & Futsal 39Volleyball Clothing36Martial Arts Clothin31Cycling Clothing29Hiking & Outdoor27Yoga Clothing27Tennis Clothing26Baseball Clothing24Basketball Clothing24Running Clothing24Golf Clothing20Competitive Swimwear15Ski Clothing14Dance Apparel11Gymnastics Clothing11Snowboarding Clothin8

货架空白度(越高越空)

Dance Apparel94Snowboarding Clothin91Gymnastics Clothing84Ski Clothing73Competitive Swimwear70Golf Clothing65Basketball Clothing59Baseball Clothing56Running Clothing56Tennis Clothing48Martial Arts Clothin43Volleyball Clothing42Yoga Clothing41Cycling Clothing39Soccer & Futsal 24Hiking & Outdoor23

各类目货架配置(按价格中位数升序)

材质/视频/图片的分母是「该类目已采集详情的商品数」(最后一列),不是 100;性别占比的分母是全类目,department 缺失时用标题关键字兜底。

分类P25中位价P75价格跨度 P75-P25纯棉%涤纶%尼龙%弹力%女士%男士%儿童%有视频%平均图片详情样本
Snowboarding Clothing7.919.9913.996.0811.240.03.816.274.016.01.08.05.93100
Dance Apparel9.9711.9914.995.022.551.215.037.561.02.035.011.05.8100
Cycling Clothing8.9912.9919.9710.987.178.68.632.958.035.03.029.05.97100
Hiking & Outdoor Recreation Clothing8.9914.2526.6817.6912.061.48.421.761.031.01.027.05.95100
Running Clothing9.9914.3919.9910.011.255.118.038.265.029.04.024.05.99100
Baseball Clothing9.9914.4919.9910.018.257.115.618.244.038.010.024.05.45100
Ski Clothing8.9914.9820.011.016.551.95.226.062.025.09.014.05.83100
Tennis Clothing9.9914.9821.4811.4916.067.98.621.053.039.03.026.05.83100
Golf Clothing9.9914.9919.9910.013.962.013.917.752.043.01.020.05.89100
Gymnastics Clothing9.9914.9919.499.510.850.023.067.612.00.086.011.05.6100
Yoga Clothing9.9916.9924.9915.010.763.119.021.469.026.04.027.05.79100
Basketball Clothing13.717.9824.9811.2813.870.011.221.251.042.07.024.05.88100
Soccer & Futsal Clothing11.6918.9925.9914.35.980.07.125.967.027.03.039.05.76100
Volleyball Clothing17.4424.8829.9912.557.183.50.031.887.010.02.036.05.56100
Martial Arts Clothing19.9929.9939.9920.08.074.79.336.057.035.06.031.05.79100
Competitive Swimwear19.9929.9942.4822.490.058.841.226.542.034.022.015.05.49100

货架特征一句话(每个类目一行)

空白度高 = 视频覆盖偏低且价格带偏窄,是「货架还没铺满」的相对信号,不等于需求存在。

分类货架特征空白度
Baseball Clothing中价主流、视频中等、价格带中等、材质以涤纶为主(57%)、女士向(44%)。56
Basketball Clothing中价主流、视频中等、价格带中等、材质以涤纶为主(70%)、女士向(51%)。59
Cycling Clothing中价主流、视频中等、价格带中等、材质以涤纶为主(79%)、女士向(58%)。39
Dance Apparel低价走量、视频覆盖低、价格带窄、材质以涤纶为主(51%)、女士向(61%)。94
Golf Clothing中价主流、视频覆盖低、价格带中等、材质以涤纶为主(62%)、女士向(52%)。65
Gymnastics Clothing中价主流、视频覆盖低、价格带中等、材质以弹力为主(68%)、儿童向(86%)。84
Hiking & Outdoor Recreation Clothing中价主流、视频中等、价格带拉得开、材质以涤纶为主(61%)、女士向(61%)。23
Martial Arts Clothing高价溢价、视频中等、价格带中等、材质以涤纶为主(75%)、女士向(57%)。43
Running Clothing中价主流、视频中等、价格带中等、材质以涤纶为主(55%)、女士向(65%)。56
Ski Clothing中价主流、视频覆盖低、价格带中等、材质以涤纶为主(52%)、女士向(62%)。73
Snowboarding Clothing低价走量、视频覆盖低、价格带中等、材质以涤纶为主(40%)、女士向(74%)。91
Soccer & Futsal Clothing高价溢价、视频中等、价格带中等、材质以涤纶为主(80%)、女士向(67%)。24
Competitive Swimwear高价溢价、视频覆盖低、价格带中等、材质以涤纶为主(59%)、女士向(42%)。70
Tennis Clothing中价主流、视频中等、价格带中等、材质以涤纶为主(68%)、女士向(53%)。48
Volleyball Clothing高价溢价、视频中等、价格带窄、材质以涤纶为主(84%)、女士向(87%)。42
Yoga Clothing中价主流、视频中等、价格带中等、材质以涤纶为主(63%)、女士向(69%)。41

销量估算模型(自校准)不照抄第三方黑箱系数:用亚马逊自己的 "N bought in past month" 反推留评率,再用两种互相独立的估算交叉校验

榜单商品位次
1,600
本日 16 个分类的 Top 100
有销量下界的商品
926
占已采集 57.9%
实测留评率
6.51%
每卖出 100 件的评论数(池化估计)
两种估算一致度
1.68
中位比值,越接近 1 越一致
名次与销量的衰减比想象中陡第 1-10 名实测月销下界中位 2,000 件,第 91-100 名只有 950 件,相差 52%。冲进前 10 名的价值主要在这里。
实测留评率上限约 6.51%池化样本:926 个商品合计评论 +2,801,对应已知月销下界合计 1,290,400 件。换算过来大约每卖出 15 件才有一条评论,高于业界常引用的 1%~5%,也就是评论比想象中「密」。方向要说清楚:亚马逊标注的是销量下界,所以这个留评率是上限、对应的倍数 15 是下限——真实销量只会更高,不会更低。用「评论数 × 100」这种高倍数估销量会把量级压得过低。
两种独立估算的交叉校验896 个商品同时有 A/B 两个估算,评论法与排名法的中位比值 1.68(1.00 表示完全一致);两者大致吻合,说明模型可用。
这个模型不能当事实用亚马逊只给分桶下界(如「1K+」),名次段曲线来自几百个已采集样本,留评率用池化估计掩盖了品类差异。它适合横向比大小、找机会款,不适合写进合同或当成精确销量。

各名次段实测月销量下界(中位)

1-102,00011-201,00021-301,00031-4090041-5080051-6070061-7070071-8055081-9060091-100950

榜单名次 → 实测月销量下界(经验曲线)

来自亚马逊自己标注的 "N bought in past month",是下界不是精确值;括号区间是最小/最大值。名次段样本不足 3 个的段不显示。

名次段样本月销量下界中位区间
1-101122,00050~20,000
11-20961,00050~10,000
21-301011,00050~10,000
31-409090050~8,000
41-509080050~8,000
51-609770050~5,000
61-708070050~8,000
71-809055050~5,000
81-909060050~5,000
91-1008095050~5,000

估算月销量最高的商品

A 排名法用名次段实测曲线;B 评论法用实测留评率换算,只对当天评论有增长的商品可算,所以大量商品是「—」。

商品分类名次A 排名法B 评论法价格亚马逊标注
Falari Baseball Cap Adjustable Size for Running WorkBaseball Clothing12,000—$8.991K+ bought
ALWAYS Yoga Shorts for Women – High Waisted Workout Baseball Clothing22,000—$9.99900+ bought
Biker Shorts Women with Pockets - 3"/5"/8" Workout GBaseball Clothing32,0002,303$6.474K+ bought
Flexfit Men's Athletic Baseball Fitted CapBaseball Clothing42,0004,606$13.526K+ bought
NORTHYARD Men's Athletic Running Shorts Gym Workout Baseball Clothing52,0002,764$24.991K+ bought
KBETHOS Classic Unisex Cotton Adjustable Low Crown BBaseball Clothing62,000921$8.954K+ bought
LXNMGO Women's 2"/7" High Waist Yoga Shorts Tummy CoBaseball Clothing72,000460$14.991K+ bought
Leafigure 2 Pack Womens Biker Shorts with Pockets 6"Baseball Clothing82,0005,067$8.999K+ bought
VOYJOY Women Workout Impact Shorts 2.5"/ 3.6"/ 4.5"/Baseball Clothing92,000—$18.97300+ bought
Century Star Knee High Socks for Women Long Tube SocBaseball Clothing102,000—$5.99—
Amazon Essentials Men's Fleece Open Bottom SweatpantBasketball Clothing12,0008,292$13.707K+ bought
Fruit of the Loom Eversoft Fleece Elastic Bottom SweBasketball Clothing22,0009,213$7.448K+ bought

两种估算差异最大的商品(疑似异常)

排名靠前但评论几乎不增长,常见原因是刚上架、变体合并、或长期断货。

商品名次A 排名法B 评论法提示
LXNMGO Women's 2"/7" High Waist Yoga Shorts Tummy 72,000460评论远低于同类名次,疑似刚上架/评论被合并
Workout Biker Shorts for Women - 3"/5"/14" Booty S102,000460评论远低于同类名次,疑似刚上架/评论被合并
Gatielzana Women's Metallic Rave Booty Shorts Shin12,000460评论远低于同类名次,疑似刚上架/评论被合并
Vinaderhom Women's Metallic Booty Shorts Shiny Hig32,000460评论远低于同类名次,疑似刚上架/评论被合并
PINSPARK 14" Womens Tennis Skirt High Waisted Golf12,000460评论远低于同类名次,疑似刚上架/评论被合并
WEGETIT Leotards for Girls Long Sleeve Bodysuit To12,000460评论远低于同类名次,疑似刚上架/评论被合并
Tstiti Gymnastics Leotards for Girls 2 Pack Sparkl32,000460评论远低于同类名次,疑似刚上架/评论被合并
OVIGILY Adult High Neck Long Sleeve Dance Unitard 72,000460评论远低于同类名次,疑似刚上架/评论被合并

分类层面估算日销与日销售额(下界)

仅统计有名次段曲线的商品位次,因此是整条榜单的下界而非全量。

分类估算商品数月销量下界日销量下界日销售额下界
Baseball Clothing10092,0003,066$36,077
Basketball Clothing10092,0003,066$41,129
Competitive Swimwear10092,0003,066$78,847
Cycling Clothing10092,0003,066$33,647
Dance Apparel10092,0003,066$27,675
Golf Clothing10092,0003,066$35,410
Gymnastics Clothing10092,0003,066$48,073
Hiking & Outdoor Recreation Clothing10092,0003,066$40,377
Martial Arts Clothing10092,0003,066$59,640
Running Clothing10092,0003,066$36,233
Ski Clothing10092,0003,066$43,571
Snowboarding Clothing10092,0003,066$23,938
Soccer & Futsal Clothing10092,0003,066$43,328
Tennis Clothing10092,0003,066$40,816
Volleyball Clothing10092,0003,066$54,842
Yoga Clothing10092,0003,066$46,021

动态面

类目热度指数换血率 + 评论增速 + 价格波动合成 0-100 热度分

Golf Clothing
53
换血 27%
Competitive Swimwear
45
换血 52%
Soccer & Futsal Clothing
44
换血 19%
Yoga Clothing
44
换血 19%
最热的类目Golf Clothing(热度 53,换血 27%,评论日增中位 +4)——榜单变动快,新品有机会挤进去。
最稳的类目Snowboarding Clothing(热度 9)——榜单结构稳定,短期靠运营挤榜的难度大。

类目热度

Golf Clothing53Competitive Swimwear45Soccer & Futsal 44Yoga Clothing44Cycling Clothing43Running Clothing40Tennis Clothing39Hiking & Outdoor37Volleyball Clothing35Basketball Clothing33Martial Arts Clothin32Baseball Clothing31Gymnastics Clothing28Dance Apparel16Ski Clothing12Snowboarding Clothin9

类目热度分解(热量高=变化快)

分类热度换血率新上榜评论日增中位价格中位变动
Golf Clothing52.627.0%27+4+0.0%
Competitive Swimwear45.052.0%52+0+0.0%
Soccer & Futsal Clothing43.819.0%19+4+0.0%
Yoga Clothing43.819.0%19+4+0.0%
Cycling Clothing42.726.0%26+3+0.0%
Running Clothing40.516.0%16+4+0.0%
Tennis Clothing39.423.0%23+3+0.0%
Hiking & Outdoor Recreation Clothing37.221.0%21+3+0.0%
Volleyball Clothing35.127.0%27+2+0.0%
Basketball Clothing32.817.0%17+3+0.0%
Martial Arts Clothing31.832.0%32+1+0.0%
Baseball Clothing30.723.0%23+2+0.0%
Gymnastics Clothing28.537.0%37+0+0.0%
Dance Apparel16.526.0%26+0+0.0%
Ski Clothing12.014.0%14+1+0.0%
Snowboarding Clothing8.811.0%11+1+0.0%

评论增速(销量代理)一天涨了多少评论,反推大概卖了多少件

评论涨得最快JUKMO Men's Stretch Tactical Belt, 1.5" Elasti(Golf Clothing)一天新增 30 条评论,当前 14,673 条,排名第 35。
评论增长的普遍性1210 个连续两天在榜的商品里,880 个(73%)评论数在增长,299 个一天内没有变化;增长商品的中位日增是 +3 条(全体中位数是 +0,因为多数商品当天没有新评论,所以看增长商品的中位数更有意义)。
销量推算口径日均销量按「评论日增 ÷ 评论率」反推,评论率取 1%~5% 区间,所以给出的是一个范围而不是一个数——真实评论率 Amazon 不公开,这个指标只适合横向比较,不适合当绝对销量用。

评论日增 Top25(含销量粗略推算)

推算日销 = 评论日增 × 20 ~ ×100(对应 5%~1% 评论率),仅供横向比较。

商品分类排名评论日增累计评论推算日销(件)价格
JUKMO Men's Stretch Tactical Belt, 1.5" Elastic NyloGolf Clothing35+3014,673600 ~ 3,00014.98
SINOPHANT High Waisted Leggings Women with Pockets |Yoga Clothing1+2615,137520 ~ 2,6006.39
musesox Compression Socks for Women and Men,15-20 mmRunning Clothing46+241,810480 ~ 2,40014.99
Obla Men's Golf Polo Shirts Print Short Sleeve Dry FGolf Clothing27+235,310460 ~ 2,300—
Obla Men's Golf Polo Shirts Print Short Sleeve Dry FHiking & Outdoor Recreation Clothing36+235,310460 ~ 2,300—
Obla Men's Golf Polo Shirts Print Short Sleeve Dry FTennis Clothing21+235,310460 ~ 2,300—
CHARMKING Compression Socks for Women & Men CirculatRunning Clothing12+2291,645440 ~ 2,2008.99
Liberty Imports 5 Pack Men's Active Quick Dry Crew NCycling Clothing24+2158,062420 ~ 2,10039.95
Liberty Imports 5 Pack Men's Active Quick Dry Crew NGolf Clothing42+2158,062420 ~ 2,10039.95
Liberty Imports 5 Pack Men's Active Quick Dry Crew NHiking & Outdoor Recreation Clothing54+2158,062420 ~ 2,10039.95
FITRELL 3 Pairs Compression Socks for Women and Men Running Clothing11+2140,431420 ~ 2,10012.99
Liberty Imports 5 Pack Men's Active Quick Dry Crew NSoccer & Futsal Clothing49+2158,062420 ~ 2,10039.95
Liberty Imports 5 Pack Men's Active Quick Dry Crew NTennis Clothing37+2158,062420 ~ 2,10039.95
Liberty Imports 5 Pack Men's Active Quick Dry Crew NYoga Clothing71+2158,062420 ~ 2,10039.95
Fruit of the Loom Eversoft Fleece Elastic Bottom SweBasketball Clothing2+2072,313400 ~ 2,0007.44
Fruit of the Loom Eversoft Fleece Elastic Bottom SweRunning Clothing2+2072,313400 ~ 2,0007.44
Under Armour Men's Sportstyle Left Chest Logo Short-Cycling Clothing26+1947,269380 ~ 1,90019.60
Under Armour Men's Sportstyle Left Chest Logo Short-Golf Clothing44+1947,269380 ~ 1,90019.60
Under Armour Men's Sportstyle Left Chest Logo Short-Hiking & Outdoor Recreation Clothing59+1947,269380 ~ 1,90019.60
Under Armour Men's Sportstyle Left Chest Logo Short-Soccer & Futsal Clothing52+1947,269380 ~ 1,90019.60
Under Armour Men's Sportstyle Left Chest Logo Short-Tennis Clothing39+1947,269380 ~ 1,90019.60
Under Armour Men's Sportstyle Left Chest Logo Short-Yoga Clothing74+1947,269380 ~ 1,90019.60
Amazon Essentials Men's Fleece Open Bottom SweatpantBasketball Clothing1+1863,862360 ~ 1,80013.70
Walifrey Joggers with Pockets, Drawstring SweatpantsBasketball Clothing3+1810,940360 ~ 1,8009.99
Amazon Essentials Women's Cotton Fleece Jogger SweatBasketball Clothing4+1843,309360 ~ 1,80015.18

各类目评论日增中位数

异常检测单日价格骤变、排名跳变、评论暴增,按严重度排序

价格骤变
28
个
本日异常汇总价格骤变 28 个,最严重的是「价格骤变」:$9.99 → $16.99(+70%)。

异常明细(严重度降序)

类型商品分类变化严重度
价格骤变RIKUAOU Women's Thermal Shirt Long Sleeve, Fleece Ski Clothing$9.99 → $16.99(+70%)4.7
价格骤变Blueleaf Boys' Swim Jammers Youth Competitive SwimCompetitive Swimwear$14.99 → $8.99(-40%)2.7
价格骤变EVALESS Sweatshirt for Women V Neck Button Knit FaVolleyball Clothing$14.99 → $19.99(+33%)2.2
价格骤变Beanie Hats for Men Women Knit Winter Hat, Warm SkSki Clothing$6.79 → $8.99(+32%)2.2
价格骤变Beanie Hats for Men Women Knit Winter Hat, Warm SkSnowboarding Clothing$6.79 → $8.99(+32%)2.2
价格骤变DASSNANE Beanies Hats Multiple Colors Available StSnowboarding Clothing$5.38 → $6.98(+30%)2.0
价格骤变Runhit Men’s Compression Pants Running Tights WorkRunning Clothing$7.99 → $9.99(+25%)1.7
价格骤变Runhit Men’s Compression Pants Running Tights WorkYoga Clothing$7.99 → $9.99(+25%)1.7
价格骤变Capezio Women's Studio Basics TightDance Apparel$10.80 → $13.50(+25%)1.7
价格骤变Capezio Women's Classic Short Sleeve LeotardGymnastics Clothing$21.60 → $27.00(+25%)1.7
价格骤变Augusta Sportswear Mens Baseball 3/4 Sleeve Tee 2.Baseball Clothing$9.60 → $11.55(+20%)1.4
价格骤变Domusgo Gymnastics Leotards for Girls Sparkly One Dance Apparel$8.47 → $9.99(+18%)1.2
价格骤变Domusgo Gymnastics Leotards for Girls Sparkly One Gymnastics Clothing$8.47 → $9.99(+18%)1.2
价格骤变Blisset High Waist Leggings for Women - Opaque, SoRunning Clothing$6.78 → $7.99(+18%)1.2
价格骤变PINSPARK 2 Piece Sets for Women 1/2 Zip Sweatsuit Martial Arts Clothing$41.63 → $48.99(+18%)1.2
价格骤变PINSPARK 2 Piece Sets for Women 1/2 Zip Sweatsuit Soccer & Futsal Clothing$41.63 → $48.99(+18%)1.2
价格骤变PINSPARK 2 Piece Sets for Women 1/2 Zip Sweatsuit Tennis Clothing$41.63 → $48.99(+18%)1.2
价格骤变PINSPARK 2 Piece Sets for Women 1/2 Zip Sweatsuit Volleyball Clothing$41.63 → $48.99(+18%)1.2
价格骤变SUFEINI Women's Teen Adult Tutu Skirt Plus Size TuDance Apparel$11.99 → $9.99(-17%)1.1
价格骤变SHEWIN Women's Long Sleeve Crewneck SweatshirtHiking & Outdoor Recreation Clothing$32.99 → $27.99(-15%)1.0
价格骤变SHEWIN Women's Long Sleeve Crewneck SweatshirtSoccer & Futsal Clothing$32.99 → $27.99(-15%)1.0
价格骤变SHEWIN Women's Long Sleeve Crewneck SweatshirtVolleyball Clothing$32.99 → $27.99(-15%)1.0
价格骤变OLIKER 3 Pack Beanie for Men Women, Winter Double Ski Clothing$14.99 → $12.74(-15%)1.0
价格骤变OLIKER 3 Pack Beanie for Men Women, Winter Double Snowboarding Clothing$14.99 → $12.74(-15%)1.0
价格骤变PINSPARK 2 Piece Sets for Women 1/4 Zip Lounge MatMartial Arts Clothing$38.99 → $33.14(-15%)1.0
价格骤变PINSPARK 2 Piece Sets for Women 1/4 Zip Lounge MatSoccer & Futsal Clothing$38.99 → $33.14(-15%)1.0
价格骤变PINSPARK 2 Piece Sets for Women 1/4 Zip Lounge MatTennis Clothing$38.99 → $33.14(-15%)1.0
价格骤变PINSPARK 2 Piece Sets for Women 1/4 Zip Lounge MatVolleyball Clothing$38.99 → $33.14(-15%)1.0

品牌攻防固定同一批商品比较排名质量:谁在往上抢席位,谁在往下掉

可比商品
1210
两天都识别出品牌
有变化品牌
361
共 391 个品牌
新进榜商品
368
181 个品牌
抢位最猛G Gradual:48 个在榜商品权重分 2,571 → 2,656(+85,相对 +3.3%),Top20 席位 +1。
失位最多YANIBEST:4 个在榜商品权重分 347 → 294(-53,相对 -15.3%),Top20 席位 -1。
真·新进榜品牌PINSPARK(21 个商品)、MAGCOMSEN(16 个商品)、Speedo(12 个商品)、Fisoew(9 个商品)、Falari(7 个商品)、CRZ YOGA(7 个商品)、Stelle(7 个商品)、MathCat(6 个商品),共 368 个新商品。
口径说明只统计「两天都识别出品牌」的同一批 1210 个商品;权重分 = Σ(101-排名),越高说明该品牌占的位置越好。另有 0 个排名位尚未采集到品牌,不计入。

品牌排名质量变动(按权重分变化绝对值排序)

只比较两天都识别出品牌的同一批商品,避免详情采集进度造成虚假增减。

品牌在榜商品今日权重分变动相对变化Top20 席位Top50 席位今日中位价价格变动
G Gradual482,656+85+3.3%+1+2——
YANIBEST4294-53-15.3%-1-1——
DLOODA5194-52-21.1%+0-1——
Walifrey6484+49+11.3%-1+09.99+0.00
Fisoew9336-49-12.7%-1+027.98+0.00
Gildan7339-47-12.2%+0-118.17+0.30
Under Armour321,660+40+2.5%+0+024.99+0.00
SUPRNOWA7330-39-10.6%+0+020.99+0.00
adidas341,903+37+2.0%+1+119.13+0.47
OFEEFAN6214+37+20.9%+0+0——
Falari5276-36-11.5%+0+09.99+0.00
Speedo11753-36-4.6%-1-131.63+0.00
Opna7457-35-7.1%+0+011.99+0.00
TACVASEN13650+34+5.5%+1+012.99+0.00
DMLBC151+34+200.0%+0+19.97+0.98
QGGQDD4237-32-11.9%+0-113.59+0.60
Trendy Queen241,461-32-2.1%+0-324.99+0.00
Zaclotre8393-32-7.5%+0+012.04+0.00
NPJY6459+31+7.2%+1+26.26+0.00
ZOORON4265+31+13.2%+0+06.99+0.00
Rosoz265+31+91.2%+0+07.49+0.00
Nike16590-28-4.5%+0+127.00-2.18
Comdecevis253-28-34.6%+0+019.99+0.00
Gelante4138+27+24.3%+0+0——
Topbuti119-27-58.7%+0+0——

价格带迁移商品在价格带之间怎么流动,哪个带在吸货

留在原带
852
99%
涨价带
3
个
降价带
8
个
价格带流动性863 个可比商品中 852 个(99%)留在原价格带,3 个涨带、8 个降带。
吸货/失血的价位20-30 美元带净流入 +6 个商品,30-50 美元带净流出 -6 个。

价格带流向 Top15

迁移商品数
30-50 → 20-306
10-15 → <102
<10 → 10-151
<10 → 15-201
10-15 → 15-201

各价格带净流入

价格带净流入
20-30+6
15-20+2
<10+0
10-15-2
30-50-6

跨带幅度最大

商品分类价格幅度排名
RIKUAOU Women's Thermal Shirt Long Sleeve, Fleece Ski Clothing9.99 → 16.99+70%85
Blueleaf Boys' Swim Jammers Youth Competitive SwimCompetitive Swimwear14.99 → 8.99-40%48
EVALESS Sweatshirt for Women V Neck Button Knit FaVolleyball Clothing14.99 → 19.99+33%75
Augusta Sportswear Mens Baseball 3/4 Sleeve Tee 2.Baseball Clothing9.60 → 11.55+20%56
SUFEINI Women's Teen Adult Tutu Skirt Plus Size TuDance Apparel11.99 → 9.99-17%87
SHEWIN Women's Long Sleeve Crewneck SweatshirtHiking & Outdoor Recreation Clothing32.99 → 27.99-15%72
SHEWIN Women's Long Sleeve Crewneck SweatshirtSoccer & Futsal Clothing32.99 → 27.99-15%62
SHEWIN Women's Long Sleeve Crewneck SweatshirtVolleyball Clothing32.99 → 27.99-15%16
Trendy Queen Womens Mock Neck Sweatshirts OversizeHiking & Outdoor Recreation Clothing31.99 → 29.99-6%4
Trendy Queen Womens Mock Neck Sweatshirts OversizeSoccer & Futsal Clothing31.99 → 29.99-6%2
Trendy Queen Womens Mock Neck Sweatshirts OversizeVolleyball Clothing31.99 → 29.99-6%2

机会缺口评论涨得快 + 排名在升 + 价格低于类目中位 = 潜力款候选

综合分最高Walifrey Wide Leg Sweatpants for Women with Po(Running Clothing)得分 71.5:评论 +11,排名 92→58,价格 $9.99。
评分口径提醒这是启发式打分(评论增速 45% + 排名上升 30% + 低于类目均价 15% + 评分 10%),用于缩小人工复核范围,不是销量预测。

潜力款候选 Top20

商品分类综合分排名排名变动评论日增价格评分入选理由
Walifrey Wide Leg Sweatpants for Women with PockRunning Clothing71.558+34+119.994.3评论+11、排名升34、低于类目均价、评分≥4.3
JUKMO Men's Stretch Tactical Belt, 1.5" Elastic Golf Clothing70.035-3+3014.984.7评论+30、低于类目均价、评分≥4.3
SINOPHANT High Waisted Leggings Women with PockeYoga Clothing64.010+266.394.3评论+26、低于类目均价、评分≥4.3
musesox Compression Socks for Women and Men,15-2Running Clothing61.046-9+2414.994.5评论+24、低于类目均价、评分≥4.3
CHARMKING Compression Socks for Women & Men CircRunning Clothing58.0120+228.994.4评论+22、低于类目均价、评分≥4.3
Walifrey Wide Leg Sweatpants for Women with PockBasketball Clothing56.528+17+119.994.3评论+11、排名升17、低于类目均价、评分≥4.3
FITRELL 3 Pairs Compression Socks for Women and Running Clothing56.5110+2112.994.4评论+21、低于类目均价、评分≥4.3
Fruit of the Loom Eversoft Fleece Elastic BottomBasketball Clothing55.020+207.444.4评论+20、低于类目均价、评分≥4.3
Fruit of the Loom Eversoft Fleece Elastic BottomRunning Clothing55.020+207.444.4评论+20、低于类目均价、评分≥4.3
MAGCOMSEN Women's Workout Tops Short Sleeve UPF Golf Clothing54.953+22+79.994.4评论+7、排名升22、低于类目均价、评分≥4.3
YUDSUD High Waisted Leggings for Women - Tummy CYoga Clothing54.845+10+147.254.3评论+14、排名升10、低于类目均价、评分≥4.3
Walifrey Joggers with Pockets, Drawstring SweatpRunning Clothing53.88+2+189.994.4评论+18、排名升2、低于类目均价、评分≥4.3
Under Armour Men's Sportstyle Left Chest Logo ShSoccer & Futsal Clothing53.5520+1919.604.6评论+19、低于类目均价、评分≥4.3
Amazon Essentials Men's Fleece Open Bottom SweatBasketball Clothing52.010+1813.704.5评论+18、低于类目均价、评分≥4.3
Walifrey Joggers with Pockets, Drawstring SweatpBasketball Clothing52.030+189.994.4评论+18、低于类目均价、评分≥4.3
Amazon Essentials Women's Cotton Fleece Jogger SBasketball Clothing52.040+1815.184.3评论+18、低于类目均价、评分≥4.3
Amazon Essentials Men's Fleece Open Bottom SweatRunning Clothing52.010+1813.704.5评论+18、低于类目均价、评分≥4.3
Amazon Essentials Women's Cotton Fleece Jogger SRunning Clothing52.060+1815.184.3评论+18、低于类目均价、评分≥4.3
MAGCOMSEN Women's Workout Tops Short Sleeve UPF Tennis Clothing51.450+18+79.994.4评论+7、排名升18、低于类目均价、评分≥4.3
Pudolla Men's Fishing Swim Graphic Shirts Short Competitive Swimwear50.952+26+214.994.5评论+2、排名升26、低于类目均价、评分≥4.3

趋势面

排名动量最近几天的排名斜率:谁在稳步上冲,谁在滑落

样本
1722
个商品有 ≥3 天数据
上冲
984
个
滑落
704
个
上冲最快Winter Gloves Men Women Made with Graphene & 平均每天前进 31.0 名,3 天内从第 99 名到第 37 名。
滑落最快Century Star Knee High Socks for Women Long 平均每天后退 42.0 名。

排名上冲 Top20

商品分类现排名斜率累计变动天数
Winter Gloves Men Women Made with Graphene & 3M ThSnowboarding Clothing37-31.0/天-623
Taubow 2 Packs Gymnastics Leotards for Girls Kids Gymnastics Clothing29-25.0/天-503
Nike Men's Sportswear Club T-ShirtGolf Clothing50-22.5/天-453
Nike Men's Sportswear Club T-ShirtTennis Clothing48-22.0/天-443
REACH STAR Winter Gloves for Women Touch Screen ThHiking & Outdoor Recreation Clothing56-21.5/天-433
Nymphperi Gymnastics Leotards for Girls Long SleevGymnastics Clothing28-20.5/天-413
MdnMd Girls' Women's Ballet Tights Ultra Soft ConvDance Apparel38-20.0/天-614
Arshiner Girls Ruffle Sleeve Ballet Leotard Criss-Dance Apparel20-20.0/天-403
G Gradual 28"/30"/32"/34" Inseam Women's Yoga PantYoga Clothing61-19.5/天-393
jaxmonoy Slouchy Knit Beanie Hat for Women Winter Snowboarding Clothing42-19.0/天-383
Trendy Queen Women’s Fleece Oversized Mock Neck SwHiking & Outdoor Recreation Clothing26-18.8/天-725
Tstiti Gymnastics Leotards for Girls Long Sleeve OGymnastics Clothing41-18.5/天-373
G Gradual Men's Fleece Lined Winter Pants with 3 ZBasketball Clothing65-17.5/天-353
MOERDENG Women's Ski Jacket Warm Winter Coat SnowbSki Clothing42-17.5/天-353
SELINK Womens Varsity Striped Oversized SweatshirtVolleyball Clothing57-17.0/天-343
THE NORTH FACE TNF Logo Box Cuffed Beanie | ClassiSki Clothing64-17.0/天-343
CRZ YOGA 2 in 1 Double Layer Running Shorts 3" | HBaseball Clothing55-16.5/天-333
Under Armour Kids HeatGear Armour Short Sleeve (BiCycling Clothing58-16.5/天-333
SANTINY Lightweight Long Sleeve Workout Tops for WYoga Clothing41-16.0/天-515
Trendy Queen Women’s Fleece Oversized Mock Neck SwSoccer & Futsal Clothing26-14.8/天-656

排名滑落 Top20

商品分类现排名斜率累计变动天数
Century Star Knee High Socks for Women Long Tube SSoccer & Futsal Clothing99+42.0/天+843
Mens Sweatsuit 2 Piece Fleece Hoodie Tracksuit SofMartial Arts Clothing91+35.0/天+703
Facitisu Track Suits for Women Set Sweatsuits 2 PiMartial Arts Clothing84+34.5/天+693
ZOORON Beanie for Men Women Warm Winter hat AcryliSnowboarding Clothing99+29.5/天+593
SUPRNOWA Full Body Unitard Turtleneck Spandex FootGymnastics Clothing96+29.5/天+593
speerise Long Sleeve Bodysuit One Piece Bodycon TuGymnastics Clothing97+29.0/天+583
Century Star Beanie for Men Women Black Skull Cap Ski Clothing100+28.9/天+884
OVIGILY Women's Long Sleeve Unitard Dance Costume Gymnastics Clothing96+28.0/天+563
LXNMGO Women's 2"/7" High Waist Yoga Shorts Tummy Soccer & Futsal Clothing91+27.4/天+814
LXNMGO Women's 2"/7" High Waist Yoga Shorts Tummy Yoga Clothing70+27.0/天+543
VZV 2T-6Y Toddler Thermal Set Thermal Underwear foSki Clothing98+27.0/天+543
Ekkovision Lifestyle Beaters, Men's Tank Tops, OrgYoga Clothing80+25.0/天+503
AGLIFEFY Winter Beanie Knit Cuffed Plain Hats SkulSki Clothing85+24.5/天+493
YAYOUREL Neck Gaiter Face Mask Covering Bandanas fSnowboarding Clothing87+24.5/天+493
PINSPARK Tennis Skirts for Women High Waisted GolfTennis Clothing94+24.5/天+493
Sarfel Sequin Skirt for Women Sparkly Skirt for WoDance Apparel85+23.5/天+473
Century Star Cotton Slouchy Beanie for Men Women, Ski Clothing92+23.5/天+473
AGLIFEFY Winter Beanie Knit Cuffed Plain Hats SkulSnowboarding Clothing95+23.4/天+734
Coseaon 80s Tracksuit for Women Retro Windbreaker Martial Arts Clothing96+23.0/天+463
NPJY Baseball Cap Golf Dad Hat Adjustable OriginalRunning Clothing97+23.0/天+463

预测

预测与自校验对明天做预测,第二天用真实结果给自己打分,命中率低就自动调阈值

累计预测
582
条
命中
297
条
命中率
51%
全部历史
预测命中率历史 582 条预测命中 297 条(51%)。命中率低于 50% 时 self_improve 会自动放宽阈值,高于 80% 时收紧。

对 2026-10-27 的预测(7 条掉榜风险 / 1 条上冲潜力)

类型商品分类置信度依据
掉榜风险Meihuida Women Lace Bloomers Y2K Ruffle Shorts |dance1.00排在第 97 名且比昨天后退 25 名
掉榜风险DLOODA Women’s Mini Skirt Micro Skorts with Shorgolf1.00排在第 100 名且比昨天后退 24 名
掉榜风险GXAMOY Men's 2 Pieces Tracksuits Running Sports martial-arts1.00排在第 97 名且比昨天后退 18 名
掉榜风险Comdecevis Men's Casual Cargo Pants Tactical Worrunning1.00排在第 100 名且比昨天后退 18 名
掉榜风险Nike unisex-adult mens Balaclavaski1.00排在第 99 名且比昨天后退 16 名
掉榜风险FURTALK Winter Hat for Men Women Fleece Lined Besnowboarding1.00排在第 98 名且比昨天后退 25 名
掉榜风险Thermal Underwear Set for Women Fleece Lined Winski0.97排在第 97 名且比昨天后退 17 名
上冲潜力Walifrey Wide Leg Sweatpants for Women with Pockbasketball0.74第 28 名,一天前进 17 名,评论 +11

历史命中率(逐日)

预测日条数命中命中率
2026-11-0516956%
2026-11-0416956%
2026-11-03161062%
2026-11-02191368%
2026-11-01252496%
2026-10-3115747%
2026-10-309778%
2026-10-2910770%
2026-10-28211676%
2026-10-2712758%
2026-10-268675%
2026-10-2510660%
2026-10-24131077%
2026-10-23151067%
2026-10-2210990%
2026-10-21341235%
2026-10-194012%
2026-10-18513263%
2026-10-171085147%
2026-10-161345138%