美国亚马逊运动服饰榜单追踪 Amazon US Best Sellers · Top 100

深度分析

2026-11-01 · 共 16 个分析,16 个已激活 (数据够天数后自动上线,由每日自我改进循环接管)

选择日期: 11-0511-0411-0311-0211-0110-3110-3010-2910-2810-2710-2610-2510-2410-23

结构面

类目集中度CR4/CR10/HHI:这个类目是几个大牌说了算,还是散兵游勇

Competitive Swimwear
824
CR4 47% · 样本 100
Tennis Clothing
468
CR4 35% · 样本 100
Golf Clothing
400
CR4 33% · 样本 100
Gymnastics Clothing
358
CR4 28% · 样本 100
集中度差异在已识别品牌的商品中,Competitive Swimwear 最集中(HHI 824,前 4 名品牌占 47%,样本 100 个);Ski Clothing 最分散(HHI 170,样本 100 个)。集中度高 = 新玩家难切,分散 = 长尾机会多。
口径与样本集中度只统计**已采集到品牌**的排名位(各类目平均覆盖 100%),未采集到品牌的位置不参与计算——否则等于凭空造出一个占最大份额的「未知品牌」,HHI 会虚高。详情层每天按排名补齐,覆盖率会随天数上升。

HHI(越高越集中)

Competitive Swimwear824Tennis Clothing468Golf Clothing400Gymnastics Clothing358Martial Arts Clothin350Volleyball Clothing330Soccer & Futsal 306Dance Apparel292Basketball Clothing254Yoga Clothing250Cycling Clothing244Baseball Clothing200Snowboarding Clothin200Hiking & Outdoor188Running Clothing180Ski Clothing170

各类目集中度(按 HHI 降序,仅计已识别品牌)

分类品牌数CR4CR10HHI样本品牌覆盖
Competitive Swimwear3847%68%824100100%
Tennis Clothing5235%52%468100100%
Golf Clothing5633%48%400100100%
Gymnastics Clothing5228%49%358100100%
Martial Arts Clothing5729%48%350100100%
Volleyball Clothing5626%48%330100100%
Soccer & Futsal Clothing5926%46%306100100%
Dance Apparel6323%39%292100100%
Basketball Clothing6723%40%254100100%
Yoga Clothing7222%35%250100100%
Cycling Clothing6622%37%244100100%
Baseball Clothing6916%32%200100100%
Snowboarding Clothing7118%32%200100100%
Hiking & Outdoor Recreation Clothing7115%31%188100100%
Running Clothing7315%29%180100100%
Ski Clothing7614%28%170100100%

价格与排名关系同一类目里,便宜是不是真的更靠前(Spearman 秩相关 + 十分位价格)

价格敏感类目(便宜的名次更好)5 个类目呈明显正相关:价格越低名次越好,典型是 Snowboarding Clothing(ρ=+0.34)——这类目里低价走量是有效打法。
头尾价格对比前 10 名的中位价 $15.35,第 91-100 名 $18.43(头部更便宜)。

按排名分位的价格中位数

第1-10名15第11-20名15第21-30名15第31-40名15第41-50名19第51-60名18第61-70名17第71-80名15第81-90名20第91-100名18

各类目价格-排名秩相关(负=越贵名次越好,正=越便宜名次越好)

分类ρ中位价样本解读
Volleyball Clothing-0.1724.9975关系不明显
Martial Arts Clothing-0.1228.9963关系不明显
Yoga Clothing-0.0618.8776关系不明显
Gymnastics Clothing+0.0014.9995关系不明显
Hiking & Outdoor Recreation Clothing+0.0114.9874关系不明显
Soccer & Futsal Clothing+0.0619.9971关系不明显
Running Clothing+0.0914.9975关系不明显
Tennis Clothing+0.0916.4970关系不明显
Competitive Swimwear+0.0929.7378关系不明显
Cycling Clothing+0.1712.9979关系不明显
Golf Clothing+0.2014.9970关系不明显
Ski Clothing+0.2014.8581便宜更靠前
Baseball Clothing+0.2714.9974便宜更靠前
Basketball Clothing+0.2819.7360便宜更靠前
Dance Apparel+0.2913.2476便宜更靠前
Snowboarding Clothing+0.349.9974便宜更靠前

评分格局哪些商品叫好不叫座,哪些评分一般却排名很高

评分格局 计算失败TypeError: unsupported format string passed to NoneType.__format__

标题与卖点情报从标题里提炼属性词,看什么属性更容易上榜、卖什么价

上榜最多的卖点词高腰(187 个排名位,中位价 $16.99,中位排名 41)、袜子(50 个排名位,中位价 $17.99,中位排名 43)、口袋(325 个排名位,中位价 $23.99,中位排名 44)。
低于均价且排名更好的属性男士、透气/网眼、防晒 —— 这些属性在榜单里更偏「性价比」定位。
能卖更贵且排名更好高个、娇小、高腰、袜子、口袋、宽松 —— 溢价属性,适合做高价款。

标题高频词

workout456athletic450sleeve439shorts388running387long363soft322shirts320pants310pockets300men's299casual287lightweight280winter273yoga252tops247breathable238women's237

属性词表现(按中位排名排序,越低越好)

全站基准:中位价 $16.99,中位排名 50。出现少于 8 次的属性不列出。

属性排名位中位价中位排名平均评分最好名次价格 vs 全站排名 vs 全站
高个1818.8614.04.441+1.87-36
娇小1833.1424.04.311+16.15-26
高腰18716.99414.391+0.00-10
袜子5017.9943.04.552+1.00-8
口袋32523.99444.41+7.00-6
宽松17124.99464.371+8.00-4
卫衣19125.99464.381+9.00-4
无缝2526.99474.4110+10.00-4
紧身裤7319.79474.421+2.80-4
弹力/氨纶18617.9948.54.432+1.00-2
男士61014.9949.04.491-2.00-2
多件装22719.98504.481+2.99-0
透气/网眼25014.9950.04.511-2.00-0
女士88516.99504.381+0.00-0
防晒12411.6950.04.462-5.30-0
短裤36914.99514.451-2.00+0
压缩6922.99524.473+6.00+2
T恤9415.6352.04.495-1.36+2
聚酯纤维1718.92534.4515+1.93+2
速干34514.99534.471-2.00+2
拉链16925.97534.391+8.98+2
纯棉9711.99544.413-5.00+4
保暖/抓绒20318.99544.461+2.00+4
儿童/青少年17714.99564.61-2.00+6
羊毛/美利奴1615.9859.54.512-1.01+9
背心2514.99674.3720-2.00+16
大码913.10724.221-3.89+22

listing 运营因子视频/A+/图片/变体/尺码/颜色/卖点/上架时间/卖家类型,哪些和排名有关系

详情样本
1040
个不同 ASIN(1600 行去重后)
有视频
17%
177 个
图片中位数
6
张
上架天数中位
851.0
可解析 806 个
排名差最大的因子颜色可选数 上差异最明显:颜色多的一组中位排名 42(470 个),颜色少的一组 54(507 个),差 -12 名;中位价 $16.99 vs $17.98。其余依次是 变体数量 -11、卖家类型 -10、上架时间 -7。
差异太小,别过度解读8 个能比的因子里,中位排名差最大也只有 12 名,而样本的排名区间横跨 1-100 名。同一个「更便宜」的分组给出相反的排名结果,说明单日数据下这些 2-3 名的差距基本落在噪声里;要下结论得等详情覆盖率上来、并且控制住类目和价格再算。另一头倒是有个符合直觉的:变体数量 里「有」的一组中位价贵 $1.01、排名靠前 11 名,像是高配撑溢价。
A+ 字段没有采到,本项无结论详情层 1040 个商品的 has_aplus 全是 0 —— 更可能是详情解析没识别出 A+ 模块,而不是「这个榜单上没人做 A+」。所以 A+ 已从对比里剔除,等采集口径修好再算,不能反推 A+ 无效。
样本不足被剔除的因子A+ 页面(0 vs 977) —— 一组不足 8 个样本,中位数不可靠,已跳过。
这是相关性,不是因果样本是 1040 个已采集详情的商品(对应 1600 个排名位、共 1600 个),只有一个日期,没有对照组也没有时间先后。卖得好的商品更可能去配视频、加图片、开变体 —— 方向更可能是「排名高 → 运营投入多」,不能读成「加个视频就能上榜」。再者这份样本偏头部:有详情的排名位平均第 50 名,没详情的平均第 0 名(详情层按排名从上往下补采),所以结论只对头部商品成立,不能外推到 50 名以后。上架时间可解析 806/1040 个(其余格式不符已跳过),卖家可识别 715/1040 个;字段覆盖率见下表 n 列。

「有/高」一组的商品数(越大越常见)

颜色可选数470变体数量462卖家类型66上架时间403尺码可选数240视频177卖点条数71图片数量110

运营因子「有 vs 无」对比(按排名差升序,负=有该因子更靠前)

样本:1040 个已采集详情的商品(同一 ASIN 跨类目只计一次)。连续型因子按中位数切两半,差值为 0 说明两组位置基本一样。排名差为负 = 「有/高」那一组排名更靠前。

因子分组商品数中位排名中位价平均评分排名差(有-无)
颜色可选数(中位 15)颜色多47042.016.994.43-12
颜色少5075417.984.44—
变体数量(中位 20)多变体46243.018.004.44-11
少变体5155416.994.43—
卖家类型Amazon 自营6640.525.024.46-10
第三方卖家6495016.994.44—
上架时间(中位 851)上架久(>中位)4034519.994.46-7
上架新(≤中位)4035214.994.42—
尺码可选数(中位 6)尺码多24044.019.994.47-6
尺码少7375014.994.43—
视频有视频1774419.994.41-5
无视频80049.016.994.44—
卖点条数(中位 5)卖点多714419.994.39-5
卖点少90649.017.264.44—
图片数量(中位 6)多图(>中位)11046.512.994.43-0
少图(≤中位)7874717.994.44—

定价心理价格尾数 .99/.95/.49/整数 各占什么位置,折扣力度和评分数量的关系

定价心理 计算失败TypeError: unsupported format string passed to NoneType.__format__

类目货架结构各类目的价格分布、材质与性别构成、视频/图片配置,找货架还空着的类目

Dance Apparel
13.24
中位价 · 视频覆盖 5% · 空白度 93
Gymnastics Clothing
14.99
中位价 · 视频覆盖 10% · 空白度 88
Snowboarding Clothing
9.99
中位价 · 视频覆盖 9% · 空白度 76
Competitive Swimwear
29.73
中位价 · 视频覆盖 13% · 空白度 66
货架最空的类目Dance Apparel(空白度 93):100 个详情样本里只有 5% 带视频,价格带 P25-P75 只跨 $9.37~$16.99(0.58 倍中位价),说明货架主要集中在同一种价位和同一种配置上。同类目还有 Gymnastics Clothing(88)、Snowboarding Clothing(76)。
已经卷起来的类目Cycling Clothing(空白度 28)视频覆盖率 27%(100 个详情样本),价格也铺得开 —— 这类目基本要靠内容和价格同时到位才挤得进去,不适合轻装上阵。
A+ 比例这一列现在是废的全部 16 个类目的 A+ 比例都是 0% —— 与 listing 运营因子一致,是详情解析没识别出 A+ 模块,不是真的没人做。这一列暂时不能用来判断货架配置。
口径与局限价格四分位来自榜单层(价格覆盖近 100%),每个类目 100 个排名位,是稳的;材质/视频/图片来自商品详情层,只有 1600/1600 个排名位有详情(各类目 100~100 个,视频比例的分母就这么大,波动会很明显)。材质字段另有覆盖问题,各类目可用材质样本 74~88 个,且是关键字命中不是成分占比。department 平均覆盖 64%,缺失时用标题里的 men/women/kids 兜底,unisex 商品可能被标题误判。空白度 = 视频覆盖率 60% + 价格带宽窄 40% (各自在类目间归一化),是个启发式排序,不是收益预测。

各类目视频覆盖率(%,详情样本内)

Volleyball Clothing30Cycling Clothing27Soccer & Futsal 25Martial Arts Clothin24Baseball Clothing20Tennis Clothing19Basketball Clothing17Hiking & Outdoor17Yoga Clothing15Golf Clothing13Running Clothing13Ski Clothing13Competitive Swimwear13Gymnastics Clothing10Snowboarding Clothin9Dance Apparel5

货架空白度(越高越空)

Dance Apparel93Gymnastics Clothing88Snowboarding Clothin76Competitive Swimwear66Basketball Clothing65Ski Clothing64Running Clothing58Yoga Clothing54Golf Clothing54Martial Arts Clothin40Tennis Clothing40Volleyball Clothing40Baseball Clothing37Soccer & Futsal 34Hiking & Outdoor31Cycling Clothing28

各类目货架配置(按价格中位数升序)

材质/视频/图片的分母是「该类目已采集详情的商品数」(最后一列),不是 100;性别占比的分母是全类目,department 缺失时用标题关键字兜底。

分类P25中位价P75价格跨度 P75-P25纯棉%涤纶%尼龙%弹力%女士%男士%儿童%有视频%平均图片详情样本
Snowboarding Clothing8.139.9914.996.8610.343.61.317.974.017.00.09.05.9100
Cycling Clothing9.9912.9919.9910.06.877.010.821.657.039.00.027.05.97100
Dance Apparel9.3713.2416.997.623.552.916.540.060.02.037.05.05.79100
Ski Clothing8.9914.8519.9911.06.154.93.726.860.026.09.013.05.95100
Hiking & Outdoor Recreation Clothing9.2414.9825.9816.747.363.48.517.160.035.00.017.05.99100
Baseball Clothing10.214.9923.7413.5417.455.817.416.345.042.07.020.05.48100
Golf Clothing11.7714.9925.3613.5912.963.510.617.644.051.01.013.05.89100
Gymnastics Clothing12.1614.9918.996.838.050.022.770.516.00.084.010.05.58100
Running Clothing8.9914.9921.4912.510.255.717.039.865.031.03.013.06.05100
Tennis Clothing11.2516.4925.9814.7315.569.04.822.649.046.01.019.05.84100
Yoga Clothing11.8518.8727.2115.369.361.622.118.664.033.03.015.05.79100
Basketball Clothing13.9619.7324.9911.0316.762.811.524.453.040.06.017.05.99100
Soccer & Futsal Clothing12.9919.9927.9915.02.481.28.221.265.032.01.025.05.81100
Volleyball Clothing18.9324.9930.4911.5610.682.41.230.687.011.02.030.05.48100
Martial Arts Clothing19.9928.9940.020.0110.770.710.732.058.035.05.024.05.71100
Competitive Swimwear21.4329.7342.420.970.058.441.636.447.034.018.013.05.48100

货架特征一句话(每个类目一行)

空白度高 = 视频覆盖偏低且价格带偏窄,是「货架还没铺满」的相对信号,不等于需求存在。

分类货架特征空白度
Baseball Clothing中价主流、视频覆盖低、价格带中等、材质以涤纶为主(56%)、女士向(45%)。37
Basketball Clothing中价主流、视频覆盖低、价格带窄、材质以涤纶为主(63%)、女士向(53%)。65
Cycling Clothing低价走量、视频中等、价格带中等、材质以涤纶为主(77%)、女士向(57%)。28
Dance Apparel低价走量、视频覆盖低、价格带窄、材质以涤纶为主(53%)、女士向(60%)。93
Golf Clothing中价主流、视频覆盖低、价格带中等、材质以涤纶为主(64%)、男士向(51%)。54
Gymnastics Clothing中价主流、视频覆盖低、价格带窄、材质以弹力为主(70%)、儿童向(84%)。88
Hiking & Outdoor Recreation Clothing中价主流、视频覆盖低、价格带中等、材质以涤纶为主(63%)、女士向(60%)。31
Martial Arts Clothing高价溢价、视频中等、价格带中等、材质以涤纶为主(71%)、女士向(58%)。40
Running Clothing中价主流、视频覆盖低、价格带中等、材质以涤纶为主(56%)、女士向(65%)。58
Ski Clothing中价主流、视频覆盖低、价格带中等、材质以涤纶为主(55%)、女士向(60%)。64
Snowboarding Clothing低价走量、视频覆盖低、价格带中等、材质以涤纶为主(44%)、女士向(74%)。76
Soccer & Futsal Clothing中价主流、视频中等、价格带中等、材质以涤纶为主(81%)、女士向(65%)。34
Competitive Swimwear高价溢价、视频覆盖低、价格带中等、材质以涤纶为主(58%)、女士向(47%)。66
Tennis Clothing中价主流、视频覆盖低、价格带中等、材质以涤纶为主(69%)、女士向(49%)。40
Volleyball Clothing高价溢价、视频中等、价格带窄、材质以涤纶为主(82%)、女士向(87%)。40
Yoga Clothing中价主流、视频覆盖低、价格带中等、材质以涤纶为主(62%)、女士向(64%)。54

销量估算模型(自校准)不照抄第三方黑箱系数:用亚马逊自己的 "N bought in past month" 反推留评率,再用两种互相独立的估算交叉校验

榜单商品位次
1,600
本日 16 个分类的 Top 100
有销量下界的商品
988
占已采集 61.8%
实测留评率
6.38%
每卖出 100 件的评论数(池化估计)
两种估算一致度
1.57
中位比值,越接近 1 越一致
名次与销量的衰减比想象中陡第 1-10 名实测月销下界中位 3,000 件,第 91-100 名只有 600 件,相差 80%。冲进前 10 名的价值主要在这里。
实测留评率上限约 6.38%池化样本:988 个商品合计评论 +2,863,对应已知月销下界合计 1,345,300 件。换算过来大约每卖出 16 件才有一条评论,高于业界常引用的 1%~5%,也就是评论比想象中「密」。方向要说清楚:亚马逊标注的是销量下界,所以这个留评率是上限、对应的倍数 16 是下限——真实销量只会更高,不会更低。用「评论数 × 100」这种高倍数估销量会把量级压得过低。
两种独立估算的交叉校验938 个商品同时有 A/B 两个估算,评论法与排名法的中位比值 1.57(1.00 表示完全一致);两者大致吻合,说明模型可用。
这个模型不能当事实用亚马逊只给分桶下界(如「1K+」),名次段曲线来自几百个已采集样本,留评率用池化估计掩盖了品类差异。它适合横向比大小、找机会款,不适合写进合同或当成精确销量。

各名次段实测月销量下界(中位)

1-103,00011-201,00021-301,00031-4090041-5080051-6070061-7070071-8060081-9050091-100600

榜单名次 → 实测月销量下界(经验曲线)

来自亚马逊自己标注的 "N bought in past month",是下界不是精确值;括号区间是最小/最大值。名次段样本不足 3 个的段不显示。

名次段样本月销量下界中位区间
1-101093,000100~20,000
11-20991,00050~9,000
21-301021,00050~10,000
31-4010190050~9,000
41-509580050~8,000
51-6010870050~7,000
61-709570050~5,000
71-808960050~6,000
81-909750050~5,000
91-1009360050~5,000

估算月销量最高的商品

A 排名法用名次段实测曲线;B 评论法用实测留评率换算,只对当天评论有增长的商品可算,所以大量商品是「—」。

商品分类名次A 排名法B 评论法价格亚马逊标注
Flexfit Men's Athletic Baseball Fitted CapBaseball Clothing13,0003,289$13.446K+ bought
ALWAYS Yoga Shorts for Women – High Waisted Workout Baseball Clothing23,000—$9.991K+ bought
Falari Baseball Cap Adjustable Size for Running WorkBaseball Clothing33,000469$8.503K+ bought
KBETHOS Classic Unisex Cotton Adjustable Low Crown BBaseball Clothing43,0002,819$8.954K+ bought
Century Star Knee High Socks for Women Long Tube SocBaseball Clothing53,000—$5.99—
NORTHYARD Men's Athletic Running Shorts Gym Workout Baseball Clothing63,0003,759$24.991K+ bought
VOYJOY Women Workout Impact Shorts 2.5"/ 3.6"/ 4.5"/Baseball Clothing73,000—$19.99200+ bought
LXNMGO Women's 2"/7" High Waist Yoga Shorts Tummy CoBaseball Clothing83,000939$14.991K+ bought
Biker Shorts Women with Pockets - 3"/5"/8" Workout GBaseball Clothing93,0001,409$8.994K+ bought
NPJY Baseball Cap Golf Dad Hat Adjustable Original CBaseball Clothing103,0002,819$7.953K+ bought
Amazon Essentials Men's Fleece Open Bottom SweatpantBasketball Clothing13,00011,277$14.207K+ bought
Fruit of the Loom Eversoft Fleece Elastic Bottom SweBasketball Clothing23,0008,927$15.358K+ bought

两种估算差异最大的商品(疑似异常)

排名靠前但评论几乎不增长,常见原因是刚上架、变体合并、或长期断货。

商品名次A 排名法B 评论法提示
Falari Baseball Cap Adjustable Size for Running Wo33,000469评论远低于同类名次,疑似刚上架/评论被合并
ONUPGO Sweatband Set Sports Headband Wristband Set103,000469评论远低于同类名次,疑似刚上架/评论被合并
Belly Dance Hip Scarf Sequin Tassel Skirt Wrap Spa103,000469评论远低于同类名次,疑似刚上架/评论被合并
Falari Baseball Cap Adjustable Size for Running Wo73,000469评论远低于同类名次,疑似刚上架/评论被合并
Trendy Queen Womens Mock Neck Sweatshirts Oversize43,000469评论远低于同类名次,疑似刚上架/评论被合并
NPJY Unisex Beanie for Men and Women Knit Hat Wint83,000469评论远低于同类名次,疑似刚上架/评论被合并
NPJY Unisex Beanie for Men and Women Knit Hat Wint33,000469评论远低于同类名次,疑似刚上架/评论被合并
Trendy Queen Womens Turtleneck Tops Thermal Shirts53,000469评论远低于同类名次,疑似刚上架/评论被合并

分类层面估算日销与日销售额(下界)

仅统计有名次段曲线的商品位次,因此是整条榜单的下界而非全量。

分类估算商品数月销量下界日销量下界日销售额下界
Baseball Clothing10098,0003,266$41,124
Basketball Clothing10098,0003,266$38,135
Competitive Swimwear10098,0003,266$84,085
Cycling Clothing10098,0003,266$36,930
Dance Apparel10098,0003,266$30,244
Golf Clothing10098,0003,266$40,050
Gymnastics Clothing10098,0003,266$50,984
Hiking & Outdoor Recreation Clothing10098,0003,266$43,768
Martial Arts Clothing10098,0003,266$64,586
Running Clothing10098,0003,266$40,050
Ski Clothing10098,0003,266$46,118
Snowboarding Clothing10098,0003,266$28,215
Soccer & Futsal Clothing10098,0003,266$48,029
Tennis Clothing10098,0003,266$47,846
Volleyball Clothing10098,0003,266$65,232
Yoga Clothing10098,0003,266$58,844

动态面

类目热度指数换血率 + 评论增速 + 价格波动合成 0-100 热度分

Competitive Swimwear
45
换血 49%
Volleyball Clothing
44
换血 34%
Running Clothing
39
换血 15%
Soccer & Futsal Clothing
36
换血 27%
最热的类目Competitive Swimwear(热度 45,换血 49%,评论日增中位 +0)——榜单变动快,新品有机会挤进去。
最稳的类目Snowboarding Clothing(热度 6)——榜单结构稳定,短期靠运营挤榜的难度大。

类目热度

Competitive Swimwear45Volleyball Clothing44Running Clothing39Soccer & Futsal 36Cycling Clothing33Martial Arts Clothin33Golf Clothing31Hiking & Outdoor31Tennis Clothing31Basketball Clothing30Yoga Clothing27Gymnastics Clothing27Ski Clothing21Dance Apparel17Baseball Clothing14Snowboarding Clothin6

类目热度分解(热量高=变化快)

分类热度换血率新上榜评论日增中位价格中位变动
Competitive Swimwear45.049.0%49+0+0.0%
Volleyball Clothing44.334.0%34+3+0.0%
Running Clothing38.615.0%15+6+0.0%
Soccer & Futsal Clothing35.727.0%27+3+0.0%
Cycling Clothing33.325.0%25+3+0.0%
Martial Arts Clothing32.634.0%34+1+0.0%
Golf Clothing30.923.0%23+3+0.0%
Hiking & Outdoor Recreation Clothing30.923.0%23+3+0.0%
Tennis Clothing30.923.0%23+3+0.0%
Basketball Clothing29.722.0%22+3+0.0%
Yoga Clothing27.220.0%20+3+0.0%
Gymnastics Clothing26.834.0%34+0+0.0%
Ski Clothing21.420.0%20+2+0.0%
Dance Apparel16.821.0%21+1+0.0%
Baseball Clothing14.114.0%14+2+0.0%
Snowboarding Clothing5.812.0%12+1+0.0%

评论增速(销量代理)一天涨了多少评论,反推大概卖了多少件

评论涨得最快SINOPHANT High Waisted Leggings Women with Poc(Yoga Clothing)一天新增 38 条评论,当前 15,307 条,排名第 1。
评论增长的普遍性1202 个连续两天在榜的商品里,912 个(76%)评论数在增长,265 个一天内没有变化;增长商品的中位日增是 +3 条(全体中位数是 +0,因为多数商品当天没有新评论,所以看增长商品的中位数更有意义)。
销量推算口径日均销量按「评论日增 ÷ 评论率」反推,评论率取 1%~5% 区间,所以给出的是一个范围而不是一个数——真实评论率 Amazon 不公开,这个指标只适合横向比较,不适合当绝对销量用。

评论日增 Top25(含销量粗略推算)

推算日销 = 评论日增 × 20 ~ ×100(对应 5%~1% 评论率),仅供横向比较。

商品分类排名评论日增累计评论推算日销(件)价格
SINOPHANT High Waisted Leggings Women with Pockets |Yoga Clothing1+3815,307760 ~ 3,8006.39
JUKMO Men's Stretch Tactical Belt, 1.5" Elastic NyloGolf Clothing29+3314,893660 ~ 3,30014.98
Compression Shirt Men Slimming Body Shaper Vest CrewRunning Clothing30+273,025540 ~ 2,700—
Amazon Essentials Men's Fleece Open Bottom SweatpantBasketball Clothing1+2464,008480 ~ 2,40014.20
Amazon Essentials Men's Fleece Open Bottom SweatpantRunning Clothing1+2464,008480 ~ 2,40014.20
Walifrey Joggers with Pockets, Drawstring SweatpantsBasketball Clothing3+2211,074440 ~ 2,2008.49
FOGFIRE Mens Sweatpants with Zipper Pockets LightweiBasketball Clothing7+222,191440 ~ 2,2009.79
FOGFIRE Mens Sweatpants with Zipper Pockets LightweiMartial Arts Clothing22+222,191440 ~ 2,2009.98
Walifrey Joggers with Pockets, Drawstring SweatpantsRunning Clothing8+2211,074440 ~ 2,2008.99
FOGFIRE Mens Sweatpants with Zipper Pockets LightweiRunning Clothing11+222,191440 ~ 2,2009.79
ROXUN Arm Sleeves Cooling UV Sun Protection Sport CoRunning Clothing24+2215,541440 ~ 2,2009.99
YEOREO CoreFlex Women Workout Flare Leggings | HiddeRunning Clothing32+225,523440 ~ 2,20031.99
Under Armour Men's Blitzing CapBaseball Clothing31+1916,560380 ~ 1,90027.98
Fruit of the Loom Eversoft Fleece Elastic Bottom SweBasketball Clothing2+1972,445380 ~ 1,90015.35
Under Armour Men's Blitzing CapGolf Clothing57+1916,560380 ~ 1,90027.98
Niorasen Merino Wool Socks for Men & Women, Thermal Hiking & Outdoor Recreation Clothing42+192,892380 ~ 1,90011.99
Fruit of the Loom Eversoft Fleece Elastic Bottom SweRunning Clothing2+1972,445380 ~ 1,90015.35
FITRELL 3 Pairs Compression Socks for Women and Men Running Clothing9+1940,544380 ~ 1,90012.99
Under Armour Men's Blitzing CapTennis Clothing53+1916,560380 ~ 1,90027.98
Blisset 3 Pack High Waisted Leggings for Women with Yoga Clothing18+1913,684380 ~ 1,90023.99
Alvada Mens Merino Wool Crew Socks Thermal and Warm Hiking & Outdoor Recreation Clothing2+1737,694340 ~ 1,70014.99
Liberty Imports 5 Pack Men's Active Quick Dry Crew NCycling Clothing13+1658,134320 ~ 1,60039.95
Liberty Imports 5 Pack Men's Active Quick Dry Crew NGolf Clothing26+1658,134320 ~ 1,60039.95
Copper Compression Socks 15-20 mmHg for Men & Women Hiking & Outdoor Recreation Clothing13+1641,871320 ~ 1,60019.98
Liberty Imports 5 Pack Men's Active Quick Dry Crew NHiking & Outdoor Recreation Clothing39+1658,134320 ~ 1,60039.95

各类目评论日增中位数

异常检测单日价格骤变、排名跳变、评论暴增,按严重度排序

价格骤变
12
个
本日异常汇总价格骤变 12 个,最严重的是「价格骤变」:$23.40 → $62.00(+165%)。

异常明细(严重度降序)

类型商品分类变化严重度
价格骤变Speedo Womens Swimsuit One Piece Endura Soft ClassCompetitive Swimwear$23.40 → $62.00(+165%)11.0
价格骤变Amazon Essentials Women's Fleece Hooded Tunic SweaVolleyball Clothing$11.12 → $5.04(-55%)3.6
价格骤变baleaf Women's Hiking Pants Quick Dry Lightweight Hiking & Outdoor Recreation Clothing$26.59 → $38.99(+47%)3.1
价格骤变YEOREO SoftHue Women's Impact Halter Tank Top | LoTennis Clothing$19.99 → $26.99(+35%)2.3
价格骤变Sireck Cold Weather Balaclava Ski Mask, Water ResiSnowboarding Clothing$14.99 → $11.03(-26%)1.8
价格骤变JiAmy Girls Gymnastics Leotards 3 Pcs Long Sleeve Gymnastics Clothing$7.98 → $9.99(+25%)1.7
价格骤变YEOREO LuxFlow Women's Biker Shorts 2.5" No Front Baseball Clothing$19.97 → $24.99(+25%)1.7
价格骤变Long Sleeve Shirts for Men-Quick Dry UV Sun ProtecCycling Clothing$7.99 → $6.29(-21%)1.4
价格骤变fenglaoda 8 Pairs Compression Socks for Men & WomeRunning Clothing$24.99 → $19.99(-20%)1.3
价格骤变MaxNova Slouchy Beanie Hats Winter Knitted Caps SoHiking & Outdoor Recreation Clothing$7.64 → $8.99(+18%)1.2
价格骤变MaxNova Slouchy Beanie Hats Winter Knitted Caps SoSki Clothing$7.64 → $8.99(+18%)1.2
价格骤变MaxNova Slouchy Beanie Hats Winter Knitted Caps SoSnowboarding Clothing$7.64 → $8.99(+18%)1.2

品牌攻防固定同一批商品比较排名质量:谁在往上抢席位,谁在往下掉

可比商品
1204
两天都识别出品牌
有变化品牌
377
共 397 个品牌
新进榜商品
365
169 个品牌
抢位最猛adidas:40 个在榜商品权重分 2,121 → 2,267(+146,相对 +6.9%)。
失位最多PINSPARK:39 个在榜商品权重分 2,340 → 2,117(-223,相对 -9.5%),Top20 席位 -2。
真·新进榜品牌PINSPARK(21 个商品)、G Gradual(16 个商品)、Speedo(11 个商品)、SANTINY(9 个商品)、XIEERDUO(7 个商品)、Zengjo(7 个商品)、Amazon Essentials(7 个商品)、Shiketong(6 个商品),共 365 个新商品。
口径说明只统计「两天都识别出品牌」的同一批 1204 个商品;权重分 = Σ(101-排名),越高说明该品牌占的位置越好。另有 0 个排名位尚未采集到品牌,不计入。

品牌排名质量变动(按权重分变化绝对值排序)

只比较两天都识别出品牌的同一批商品,避免详情采集进度造成虚假增减。

品牌在榜商品今日权重分变动相对变化Top20 席位Top50 席位今日中位价价格变动
PINSPARK392,117-223-9.5%-2-614.99+0.00
adidas402,267+146+6.9%+0+219.47+0.00
CHOK.LIDS6169-128-43.1%+0-1——
MCPORO6338+125+58.7%+1+1——
Century Star13675-113-14.3%+0-16.99+0.00
NPQQUAN13717-112-13.5%-2+0——
G Gradual372,392+107+4.7%+3+1——
MaxNova5225-87-27.9%-1-28.99+1.35
SUPRNOWA5223-81-26.6%+0+013.99+0.00
Under Armour321,833+78+4.4%+0+124.75+0.00
MLYENX6366+74+25.3%+1+2——
BOOJO8290+72+33.0%+0+015.98+0.00
Nike16653+71+12.2%+0+125.49+0.00
PRETTYGARDEN11759-69-8.3%-1-136.99+0.00
Amazon Essentials201,141-65-5.4%+1+013.10-0.10
ZOORON7350-64-15.5%-1-17.99+0.00
dioxoib248-61-56.0%+0-146.99+0.00
Haloumoning7372-60-13.9%+0-38.99+0.00
beautyin6322+60+22.9%+0+1——
Boudaner4160-58-26.6%+0-119.99+0.00
NPJY10766-57-6.9%-2-17.95+0.00
AKAWOOKO4207+57+38.0%+0+017.98+0.00
Hanes9547+57+11.6%+0+116.99+0.00
Wmcaps3195+53+37.3%+1+08.99+0.00
COOFANDY595-51-34.9%+0-154.97+0.00

价格带迁移商品在价格带之间怎么流动,哪个带在吸货

留在原带
890
99%
涨价带
4
个
降价带
2
个
价格带流动性896 个可比商品中 890 个(99%)留在原价格带,4 个涨带、2 个降带。
吸货/失血的价位30-50 美元带净流入 +1 个商品,15-20 美元带净流出 -1 个。

价格带流向 Top15

迁移商品数
15-20 → 20-302
20-30 → 30-501
20-30 → 15-201
20-30 → 50-1001
10-15 → <101

各价格带净流入

价格带净流入
30-50+1
50-100+1
<10+1
15-20-1
20-30-1
10-15-1

跨带幅度最大

商品分类价格幅度排名
Speedo Womens Swimsuit One Piece Endura Soft ClassCompetitive Swimwear23.40 → 62.00+165%36
Amazon Essentials Women's Fleece Hooded Tunic SweaVolleyball Clothing11.12 → 5.04-55%75
baleaf Women's Hiking Pants Quick Dry Lightweight Hiking & Outdoor Recreation Clothing26.59 → 38.99+47%97
YEOREO SoftHue Women's Impact Halter Tank Top | LoTennis Clothing19.99 → 26.99+35%74
YEOREO LuxFlow Women's Biker Shorts 2.5" No Front Baseball Clothing19.97 → 24.99+25%63
fenglaoda 8 Pairs Compression Socks for Men & WomeRunning Clothing24.99 → 19.99-20%89

机会缺口评论涨得快 + 排名在升 + 价格低于类目中位 = 潜力款候选

综合分最高SINOPHANT High Waisted Leggings Women with Poc(Yoga Clothing)得分 70.0:评论 +38,排名 1→1,价格 $6.39。
评分口径提醒这是启发式打分(评论增速 45% + 排名上升 30% + 低于类目均价 15% + 评分 10%),用于缩小人工复核范围,不是销量预测。

潜力款候选 Top20

商品分类综合分排名排名变动评论日增价格评分入选理由
SINOPHANT High Waisted Leggings Women with PockeYoga Clothing70.010+386.394.3评论+38、低于类目均价、评分≥4.3
JUKMO Men's Stretch Tactical Belt, 1.5" Elastic Golf Clothing67.229+4+3314.984.7评论+33、排名升4、低于类目均价、评分≥4.3
Niorasen Merino Wool Socks for Men & Women, TherHiking & Outdoor Recreation Clothing62.542+19+1911.994.5评论+19、排名升19、低于类目均价、评分≥4.3
Nymphperi Gymnastics Leotards for Girls Sparkly Dance Apparel56.256+32+59.494.8评论+5、排名升32、低于类目均价、评分≥4.3
Amazon Essentials Men's Fleece Open Bottom SweatBasketball Clothing53.410+2414.204.5评论+24、低于类目均价、评分≥4.3
Amazon Essentials Men's Fleece Open Bottom SweatRunning Clothing53.410+2414.204.5评论+24、低于类目均价、评分≥4.3
AKAWOOKO 5 Pack Men's Athletic Gym Shorts with PSoccer & Futsal Clothing53.054+22+917.984.6评论+9、排名升22、低于类目均价、评分≥4.3
Walifrey Joggers with Pockets, Drawstring SweatpRunning Clothing52.68+2+228.994.4评论+22、排名升2、低于类目均价、评分≥4.3
FOGFIRE Mens Sweatpants with Zipper Pockets LighRunning Clothing51.811+1+229.794.3评论+22、排名升1、低于类目均价、评分≥4.3
JMIERR Mens 2 Piece Hoodie Jogger Set Textured KMartial Arts Clothing51.462+32+129.994.6评论+1、排名升32、低于类目均价、评分≥4.3
Walifrey Joggers with Pockets, Drawstring SweatpBasketball Clothing51.130+228.494.4评论+22、低于类目均价、评分≥4.3
FOGFIRE Mens Sweatpants with Zipper Pockets LighBasketball Clothing51.170+229.794.3评论+22、低于类目均价、评分≥4.3
FOGFIRE Mens Sweatpants with Zipper Pockets LighMartial Arts Clothing51.1220+229.984.3评论+22、低于类目均价、评分≥4.3
ROXUN Arm Sleeves Cooling UV Sun Protection SporRunning Clothing51.1240+229.994.5评论+22、低于类目均价、评分≥4.3
ACTINPUT Copper Compression Socks Men & Women 4 Running Clothing50.778+22+78.494.6评论+7、排名升22、低于类目均价、评分≥4.3
Wmcaps Winter Beanie for Men Women, Soft Warm FlHiking & Outdoor Recreation Clothing50.366+26+48.994.7评论+4、排名升26、低于类目均价、评分≥4.3
FITRELL 3 Pairs Compression Socks for Women and Running Clothing49.19+2+1912.994.4评论+19、排名升2、低于类目均价、评分≥4.3
Fruit of the Loom Eversoft Fleece Elastic BottomBasketball Clothing47.520+1915.354.4评论+19、低于类目均价、评分≥4.3
Fruit of the Loom Eversoft Fleece Elastic BottomRunning Clothing47.520+1915.354.4评论+19、低于类目均价、评分≥4.3
MELASA Unisex Beanie with The Light Hands Free WSki Clothing47.557+27+18.994.7评论+1、排名升27、低于类目均价、评分≥4.3

趋势面

排名动量最近几天的排名斜率:谁在稳步上冲,谁在滑落

样本
1746
个商品有 ≥3 天数据
上冲
982
个
滑落
731
个
上冲最快Winter Gloves Men Women Made with Graphene & 平均每天前进 31.0 名,3 天内从第 99 名到第 37 名。
滑落最快Century Star Knee High Socks for Women Long 平均每天后退 42.0 名。

排名上冲 Top20

商品分类现排名斜率累计变动天数
Winter Gloves Men Women Made with Graphene & 3M ThSnowboarding Clothing37-31.0/天-623
Trendy Queen Women’s Fleece Oversized Mock Neck SwHiking & Outdoor Recreation Clothing37-21.8/天-614
Arctix Women's Essential Insulated Ski Bibs, WaterSki Clothing24-21.5/天-433
SANTINY Women's Track Pants 28"/30"/32"/34" | StraSoccer & Futsal Clothing42-21.5/天-433
Taubow 2 Packs Gymnastics Leotards for Girls Kids Gymnastics Clothing29-20.5/天-524
Stelle Gymnastics Leotards for Girls Unitards BikeDance Apparel51-20.5/天-413
MdnMd Girls' Women's Ballet Tights Ultra Soft ConvDance Apparel38-20.0/天-614
G Gradual 28"/30"/32"/34" Inseam Women's Yoga PantYoga Clothing61-19.5/天-393
Tstiti Gymnastics Leotards for Girls Long Sleeve OGymnastics Clothing41-18.6/天-484
SANTINY Women's Track Pants 28"/30"/32"/34" | StraBasketball Clothing44-18.5/天-373
Zaclotre Kid Girls Gymnastic Leotard Sparkly ShinyGymnastics Clothing35-18.0/天-363
G Gradual Men's Fleece Lined Winter Pants with 3 ZBasketball Clothing65-17.5/天-353
G Gradual Men's Athletic Workout T-Shirts MoistureYoga Clothing48-17.0/天-343
32 Degrees Heat Women's Lightweight Baselayer CrewSki Clothing43-16.8/天-534
Under Armour Kids HeatGear Armour Short Sleeve (BiCycling Clothing58-16.5/天-333
Trendy Queen Women’s Fleece Oversized Mock Neck SwSoccer & Futsal Clothing33-16.1/天-585
Nymphperi Gymnastics Leotards for Girls Long SleevGymnastics Clothing28-15.7/天-524
LOMON Balaclava Ski Mask Sherpa Hood Fleece WinterSnowboarding Clothing62-15.5/天-313
Nymphperi Gymnastics Leotards for Girls Sparkly 2 Dance Apparel11-15.1/天-776
G Gradual Men's Athletic Workout T-Shirts MoistureHiking & Outdoor Recreation Clothing40-15.0/天-303

排名滑落 Top20

商品分类现排名斜率累计变动天数
Century Star Knee High Socks for Women Long Tube SSoccer & Futsal Clothing99+42.0/天+843
Women's Teen Adult Tutu Skirt Elastic Tulle Tutu SDance Apparel98+37.5/天+753
Mens Sweatsuit 2 Piece Fleece Hoodie Tracksuit SofMartial Arts Clothing91+35.0/天+703
Facitisu Track Suits for Women Set Sweatsuits 2 PiVolleyball Clothing88+32.0/天+643
speerise Long Sleeve Bodysuit One Piece Bodycon TuGymnastics Clothing97+29.0/天+583
OVIGILY Women's Long Sleeve Unitard Dance Costume Gymnastics Clothing96+28.0/天+563
VZV 2T-6Y Toddler Thermal Set Thermal Underwear foSki Clothing98+27.0/天+543
Zengjo Men's Ringer Tee Crewneck Athletic T ShirtsCycling Clothing68+26.0/天+523
Ekkovision Lifestyle Beaters, Men's Tank Tops, OrgYoga Clothing80+25.0/天+503
ZOORON Beanie for Women Men Ski Watch Cap Cuffed PHiking & Outdoor Recreation Clothing91+24.5/天+493
dioxoib Men Track Suits Sets Long Sleeve Full-zip Volleyball Clothing100+24.5/天+493
Century Star Beanie for Men Women Black Skull Cap Running Clothing97+23.0/天+463
NPJY Baseball Cap Golf Dad Hat Adjustable OriginalRunning Clothing97+23.0/天+463
LOMON Women's Low Rise Micro Mini Skirt with BuiltGolf Clothing94+23.0/天+463
ZOORON Beanie for Men Women Warm Winter Hat UnisexSnowboarding Clothing70+22.5/天+453
ZOORON Beanie for Men Women Warm Winter hat AcryliSnowboarding Clothing99+21.8/天+674
Amazon Essentials Unisex Kids and Toddlers' Long SBasketball Clothing87+21.5/天+433
Century Star Beanie for Men Women Black Skull Cap Ski Clothing100+21.1/天+905
LXNMGO Women's 2"/7" High Waist Yoga Shorts Tummy Soccer & Futsal Clothing91+20.9/天+825
PINSPARK Tennis Skirts for Women High Waisted GolfTennis Clothing94+20.9/天+654

预测

预测与自校验对明天做预测,第二天用真实结果给自己打分,命中率低就自动调阈值

累计预测
566
条
命中
288
条
命中率
51%
全部历史
预测命中率历史 566 条预测命中 288 条(51%)。命中率低于 50% 时 self_improve 会自动放宽阈值,高于 80% 时收紧。

对 2026-11-02 的预测(16 条掉榜风险 / 9 条上冲潜力)

类型商品分类置信度依据
掉榜风险Runhit No Front Seam Biker Shorts for Women - 3'baseball1.00排在第 100 名且比昨天后退 17 名
掉榜风险TUNCHMO Disposable Rain Ponchos for Adults & Kidcycling1.00排在第 99 名且比昨天后退 26 名
掉榜风险MathCat Seamless Long Sleeve Workout Tops with Tcycling1.00排在第 100 名且比昨天后退 20 名
掉榜风险CHOK.LIDS Everyday Premium Cotton Dad Hat Adjustgolf1.00排在第 99 名且比昨天后退 30 名
掉榜风险Tziharora Long Sleeve Gymnastics Leotards for Gigymnastics1.00排在第 95 名且比昨天后退 21 名
掉榜风险ROXUN Beanie for Men/Women Winter Hat Soft Warm hiking1.00排在第 96 名且比昨天后退 23 名
掉榜风险Century Star Beanie for Men Women Black Skull Carunning1.00排在第 97 名且比昨天后退 37 名
掉榜风险Ekouaer Women's Long Sleeve Shirts Tight Fitted ski1.00排在第 98 名且比昨天后退 21 名
掉榜风险Nxtrnd Breathable Ski Mask, Lightweight Balaclavsnowboarding1.00排在第 97 名且比昨天后退 19 名
掉榜风险CHOK.LIDS Everyday Premium Cotton Dad Hat Adjusttennis1.00排在第 97 名且比昨天后退 34 名
掉榜风险Amazon Essentials x Sofia Grainge Women's Relaxevolleyball1.00排在第 95 名且比昨天后退 20 名
掉榜风险dioxoib Men Track Suits Sets Long Sleeve Full-zivolleyball1.00排在第 100 名且比昨天后退 38 名
掉榜风险MaxNova Knit Beanie Hat with Smile Face for Men/snowboarding0.97排在第 98 名且比昨天后退 16 名
掉榜风险Men's Baggy Sweatpants Cotton Fleece Wide Leg Lobasketball0.93排在第 96 名且比昨天后退 16 名
掉榜风险EFAN Women's Hoodies Oversized Sweatshirt Comforyoga0.93排在第 96 名且比昨天后退 16 名
掉榜风险Comper Women's Sports Bra with Thin Straps Stretrunning0.88排在第 95 名且比昨天后退 15 名
上冲潜力Workout Shirts for Men Short Sleeve Quick Dry Gygolf0.74第 36 名,一天前进 17 名,评论 +6
上冲潜力Obla Men's Golf Polo Shirts Print Short Sleeve Dhiking0.74第 36 名,一天前进 17 名,评论 +9
上冲潜力Workout Shirts for Men Short Sleeve Quick Dry Gytennis0.74第 32 名,一天前进 17 名,评论 +6
上冲潜力Aloodor Sweatsuit for Women 2 Piece Outfits for volleyball0.67第 40 名,一天前进 20 名,评论 +4
上冲潜力Wmcaps Winter Beanie for Men Women, Soft Warm Flski0.59第 26 名,一天前进 16 名,评论 +4
上冲潜力Richardson 112 Trucker Hat - Premium Blank Basebbaseball0.52第 39 名,一天前进 16 名,评论 +3
上冲潜力G Gradual Men's Sweatpants with Zipper Pockets Arunning0.43第 37 名,一天前进 15 名,评论 +2
上冲潜力Beanie for Men Women, Winter Double Layer Warm Hski0.43第 39 名,一天前进 15 名,评论 +2
上冲潜力Hanes Men's Shorts, Essentials Short with Pocketbaseball0.39第 37 名,一天前进 16 名,评论 +1

历史命中率(逐日)

预测日条数命中命中率
2026-11-0416956%
2026-11-03161062%
2026-11-02191368%
2026-11-01252496%
2026-10-3115747%
2026-10-309778%
2026-10-2910770%
2026-10-28211676%
2026-10-2712758%
2026-10-268675%
2026-10-2510660%
2026-10-24131077%
2026-10-23151067%
2026-10-2210990%
2026-10-21341235%
2026-10-194012%
2026-10-18513263%
2026-10-171085147%
2026-10-161345138%